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While they’ve done many tests, we’ll feature one where they had a white background and tested it against a background of a customer.

If the headline read “Reduce Sweat Marks,” the copy might not have performed well.Source: Overview and Results Achieved: The Sims 3 wanted to get more people to register. The original page: The test: The test increased game registrations 128%.Key Findings: -As you can see, the test emphasizes “free.” If your product is free or offers a free trial, don’t hide it.The long page performed worse: Key Findings: -As you can see, the type of background with the person really sticks out from most of the other pages on the internet.It may signal to the visitor the importance of the website and make them want to read more of the offering.

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